I fell asleep asking how to get more clients, slept badly, and woke up with an insight: I was trying to control the market and people’s response. When I let go of control, the only thing that remains is engagement. Transformation is found in engagement, not in control.
Why do smart people get stuck? The mind escalates when you give it attention, so fighting your thoughts only feeds them. The Awareness Method asks for a radical, contrarian move: stop interacting with the mind, and discover that you are the awareness in which thoughts arise, not the thinking.
My daughter spent twenty minutes waiting for her horse to repeat a breakthrough, and nothing worked until she let go of her expectation. Horses, she told me, are the perfect bullshit detectors. It made me realize the same is true in every conversation: sharing from a place of Being is what communicates and produces results.
A quiet week at home and The Economist’s cover story on conscious AI led to the same insight: if people can’t tell themselves from their own minds, they won’t be able to tell Being from a machine treated as a person. The real question was never whether a machine has Being, but whether you have found yours.
Elon Musk says work will become optional within 20 years, but the debate is only about who gets the abundance. The deeper question is what remains when doing is free: what is the price of being? Keynes saw this moment coming in 1930, and the Awareness Method offers a succession plan for the self.
Leading AI researchers and neuroscientists are debating whether AI is conscious, and Anthropic even employs a researcher to find out. But the debate may be asking the wrong question. The more useful one is about awareness: the ground in which every mechanism, human or artificial, arises.